An activation party thrown by Listerine in Union Square.
We booked 20 acts ech exhibiting a talent that people who use Listerine are more likely to be bold enough to take on.
An early morning yoga session was followed by juggling acts, street magic, performances by cast members of the Broadway smash hit Kinky Boots, stand-up comedians, all culminating in a surprise performance by the one and only Biz Markie.
The event attracted thousands of New Yorkers to actually stop and join the party.
And we even had sinks to give everyone a chance midday freshening.