Jason Curtis

Listerine - “Study of Bold”


An activation party in Union Square.


Study of Bold Case Study



From Biz Markie to basketball demos to bow ties—the event featured more than 15 bold acts underlining the boldness of Listerine.


Attendees learned to spin a basketball on one finger.



Mo’s Bows made an appearance fresh on his appearance on Shark Tank.



Biz Marie held down the ones and twos flanked by local NYC b-boys.



Yo-yo tricks to impress ma.


The day began with an open Yoga session in the park.
Los Feliz, Los Angeles