Prudential Day One

An endless scrolling collection of photos from hundreds of people's  first day of retirement. The site was part of a shift in how people thought about retirement not as the end of their life, but as the a new beginning.

Production Notes

  • Custom CMS and Interface grid to allow for endless scrolling and responsive layout.
  • Each retiree image included details of their goals and plans for spending their time.
  • Cannes Lions - Gold, Integrated
  • CLIO - Bronze, Integrated
  • Financial Communications Society - Gold 2X


  • Prudential
  • Droga5
  • Domani