Prudential Day One
An endless scrolling collection of photos from hundreds of people's first day of retirement. The site was part of a shift in how people thought about retirement not as the end of their life, but as the a new beginning.
- Custom CMS and Interface grid to allow for endless scrolling and responsive layout.
- Each retiree image included details of their goals and plans for spending their time.
- Cannes Lions - Gold, Integrated
- CLIO - Bronze, Integrated
- Financial Communications Society - Gold 2X