Study of Bold Live

A full day of acts demonstrating the boldness of Listerine users.

Production Notes

  • Biz Markie, Kinky Boots, Mo's Bows, Grip the Mat Yoga
  • Jugglers, Magicians, Stand-up
  • Three custom-built stages
  • Secured all talent and permitting with NYC Parks Department
  • 8-hour event


  • Listerine
  • J. Walter Thompson NY
  • Alt Terrain